Stimulating business in the current economic climate takes more than hard work and perseverance?it takes partnership. Helping companies to succeed and job creation are the underlying reasons why the San Bernardino Employment Training Agency has chosen to partner with RedFusion Consulting. The Agency understands that getting people back to work is contingent on job availability, which only happens when businesses are successful.
Getting to the root of the problem is why SBETA, an agency governed by the Workforce Investment Board of the City of San Bernardino, is focusing on helping small business grow by improving their basic internal structures, creating strong, stable, and productive companies that will, in turn, stimulate the economy, creating more local jobs. San Bernardino is one the few cities that has been designated as a federally funded LWIA (Local Workforce Investment Area).
There is no shortage of controversy about government involvement in business and economic assistance. The IE has one of the highest unemployment rates in the nation, and few businesses were growing and adding jobs. While several local, state and federal government agencies have various programs providing money for property improvements or tax incentives, money used for assets may provide a place to do business. However, that does not necessarily translate into additional hiring. The SBETA sponsored program has been able to accomplish this feat successfully.
SBETA?s main goal is to provide a trained workforce for the business employers. The Agency has traditionally trained and placed workers with businesses, so they decided to try an innovative idea to increase growth for businesses in the city. Recognizing that the economy must grow to create jobs to lower the huge unemployment rate, SBETA hired ?independent business consultants experts to help those companies with a chance of growing in this economy.
Hiring experts to assist businesses may be considered a risky investment by some, but the actual risk is minute when compared to many traditional forms of government assistance programs. The premise was that if businesses grew, they would then be able to hire local workers. And it worked.
According to SBETA Executive Director, Dr. Ernest Dowdy, ?Our board, which is made up of at least 51% local business people, has supported us in this vision. It is a risk?hiring business consultants who can deliver such a tall order?but we simply had to innovate. We need positions open so we can fill them, otherwise we would be part of the problem. We like finding solutions.?
To accomplish this goal, the Agency partnered with Ron Burgess and Ray Anderson of RedFusion Consulting. Burgess is an expert in marketing strategy and brand building. Anderson specializes in leadership and management issues. The program is available to companies with ten or more employees and is offered at no cost to the businesses.
The rest is history. Businesses have begun to see a difference as their inner structures have been strengthened and priorities have been addressed. Since the program?s inception, jobs have been created as a direct result of successful partnering consultants with business owners and management leaders.
John St. John, CEO of Systems Technology, Inc., a San Bernardino manufacturer of packaging systems testifies to the success of the program, ?If this program hadn?t been ?free? via the SBETA subsidy, I probably wouldn?t have done it as quickly, but I am glad I did, because it really helped focus our staff and our marketing efforts.?
Marjorie Nielson, CEO of ANCO, International,?a San Bernardino manufacturer of industrial hose couplings for construction, oil supply, sanitary and special applications declared, ?This program got me excited about the business again and encouraged us to expand into markets that we hadn?t explored.?It also got us working toward a comprehensive succession plan.?
?We try to teach business owners to fish?not give them a fish,? states consultant Ray Anderson. ?If we can increase management efficiency and help them understand how to ?institutionalize??that is, how to continue to execute the marketing process?growth could continue for decades. So, the few thousands of dollars we spend on them is more like planting a seed than transplanting the tree.?
Scott Cathey, owner of Brydenscott Metal Products reports that, ?We have received grants to keep us in San Bernardino, which was a real help to our business, but once it?s spent, it?s spent. The SBETA consulting program has, on the other hand, changed the way we grow our business, now and in the future.?
Businesses participating in the program have already hired new people, recognizing increasing or returning revenues during the first six months of the project. Just fifteen, $30,000 jobs would yield three times the new wage base that will be spent on the program, for as many years as that job is maintained.
?I have spent my 25-year consulting career learning what it takes to grow businesses,? states Burgess of RedFusion Consulting, ?The secret sauce is proper market positioning. Add that to good management, hard work and proper marketing execution, and real growth tends to follow. That is what we do for clients.?
?SBETA is really innovating here, by partnering with seasoned consultants, and providing services that a business would not be inclined to buy in a recession. They have broken the ?retreat? mentality that often accompanies recessions. I applaud them for their vision, and of course we are happy to work our tails off to meet the goals. We want them to be pleased. But, more important, is our participation in trying to lift up one of the worst economies in the nation and strengthen companies so they will have jobs to offer to the job seekers in the IE. It gives us real satisfaction that we can change lives,? says Anderson.
Source: http://www.inlandempire.us/business/san-bernardino-jobs-created-sbeta-partnership/
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